An Alternative Approach To Market Research

If you are involved in market research then don’t miss this Marketing Forum event which will take a look at survey techniques and ask, ‘Is the interview dead?’

We will question the tried and tested survey instruments and interview techniques that have become boring and tedious, meaning that participants often only partially engage. The session is designed around you and the challenges you face as a market researcher; you will also have ample opportunity to construct scenarios which will address real issues you are currently facing.

Our speaker Dr Andrew Kincaid promises to provoke some lively debate around this subject and he will introduce projectives as an addition to the modern marketer’s research toolbox.

“We are delighted to continue our series of Marketing Forum events with Nottingham Trent University,” says Ruby Bhattal, vice chair of the CIM Midlands board. “Market research is such an important tool and as nearly everyone engages in some form of research, this is a not to be missed event.”

Join us on 22 February at Nottingham Business School. Registration and networking is from 08:30, the event starts at 09:00 and finishes at 13:30.