Conducting your digital health check
Susan Hallam is a leading influencer in the digital world, with vast experience across a variety of sectors. Formerly a senior lecturer in computing at Nottingham Trent University with specialist interest in internet technologies, Susan also held senior digital marketing roles at BT and Capital One.
Susan established the full service digital marketing agency, Hallam Internet in 1999, and in 2016 they won Agency of the Year Award at the UK Digital Experience Awards. The company employs 27 specialists who, under Susan’s leadership, provide search marketing, ecommerce, pay for performance, content marketing, and social media campaigns.
Drawing from this knowledge, Susan will take you through the key aspects that you need to consider when undertaking an audit on your digital marketing, encouraging you to stop and analyse, in order to keep up with today’s fast changing digital world.
This practical training session will cover:
• Tools and methods to enable you to check how well your SEO is performing.
• How good is your Pay-Per-Click Marketing?
• What you should be checking for in your social media performance.
• How to create your own analytics dashboard to enable a single view of the above areas.
Whether you’re doing your own digital work, or working with an agency, this session will give you a better understanding of best practice in these areas and what good looks like for you.All your questions will be answered in this interactive training session, which we believe you simply can’t afford to miss.