Demystifying SEO – Getting More Visitors to your Firm’s Website
Date: Thursday. 22nd January 2015
Time: 9:00 Registration, 9:30 – 12:30 Seminar
Venue: St Philips Chambers, 55 Temple Row, Birmingham, B2 5LS
Fee: Member: £50 + VAT Non-Member: £70 + VAT
Speakers: Craig Holden and Matt Clarke
Which comes first? Getting visitors to your website or getting them to make enquiries and buy from your website?
Many SMEs, including law firms, have websites that do not work well, and this is principally because they attract very few visitors. The feeling still persists that simply having a website is all that is needed and the traffic will come. This couldn’t be further from the truth. To get good numbers of relevant visitors to your site, you need to have a strategy and consider:
- Keyword Analysis
- Onsite SEO
- The importance of Content
- Offsite SEO
- Links
- Pay Per Click
- Social Media Marketing
- Blogging
- Email Marketing
In this seminar, Craig Holden and Matt Clarke, who have experience of building and running websites for law firms talk about the relative importance of each of these areas and why they are just as important to law firms as any other type of company. Get them right and you will get traffic and increased traffic leads to enquiries and clients.
Craig Holden is an experienced senior marketing consultant/practitioner, with a strong record of planning and implementing successful marketing campaigns both for B2B – including several law firms in the Birmingham area – and B2C. He started his career with Unilever before setting up his own agency in 1999, CHM. Typically he works with companies who feel that their marketing is not delivering results, perhaps because their website is not bringing in enough business, or they are worried about their brand identity, or they have no real marketing strategy, in the following areas: Marketing Strategy, Branding and positioning, Communications collateral, Websites and SEO, Content and Social Media.
Matt Clarke has worked in digital media and online marketing since 2003. Over that time he has provided hands-on assistance and consultative advice in web design, lead generation, search engine marketing, pay-per-click, social media, email marketing and content creation. His specialism is in creating websites and strategies that capture visitors, attract leads and convert prospective customers. Having worked with companies ranging from SMEs through to larger organisations serving global markets, Matt has helped all kinds of businesses make the most of their online presence.