Understanding Search Engine Optimisation – What’s new and top tips in SEO

Refreshments will be served.

This even will be led by Ann Stanley, Managing Director of Anicca Digital Ltd.

Annica Digital Ltd are experts in the science of search, using owned and paid media to drive traffic, leads and sales. They are one of the biggest Google certified AdWords agencies in the Midlands.

How local businesses can use search marketing

– The digital marketing landscape

– Maximising your visibility in the local Google search results

– Understanding Search Engine Optimisation (SEO) – a beginners’ guide

– Recent changes to the Google algorithm and how to avoid getting a Google penalty

– Essential tools and techniques to help you carry out your own SEO

For your travel arrangements, the session will conclude at 10:30