CIMA – How to stand out and be more than ‘just another accountant’

In this thoroughly researched, popular and magical talk, Mark Lee shares dozens of ideas that will help even the most traditional of accountants to ‘stand out’. He doesn’t tell you what you must do as he believes it is best you only do what feels natural and comfortable.

During this talk you’ll learn how to get more clients to recommend and refer you, how to get more value from your marketing and how to boost the benefits you get from your networking.

Mark Lee also reveals how accountants can challenge the typical stereotyping and become more successful. One way or another, you need to stand out from your competitors and peers to succeed.

Mark’s unique experience, credibility and effective communication skills mean that he is better qualified than most to present such a talk. In so doing, he helps audiences better understand key aspects of online, written and face to face communication, online and offline profile building and related business development topics. As a result of his interest in the topic Mark was able to sum up the key options and ideas into a simple framework of standout success strategies. This comprises seven key easy to recall principles, each of which can enable you to create a powerful professional impact, face to face and online.

After a session with Mark you will be energised and enthused to act on his advice.

Entertaining, educational and enlightening Mark addresses issues rarely spoken about and yet which are fundamental to securing business, career and practice success.

As Mark explains:

‘The key to achieving greater success is to find ways to be more influential and to evidence your credibility. At the same time, crucially, you need to make it easy for people to remember you, refer you and recommend you. This is equally true for your face to face interactions and for those you have online too.’